Alvarez is coming off the biggest win of his career in September, a thrilling majority decision victory against Gennady “GGG” Golovkin to become the WBC, WBA, Lineal and Ring Magazine Middleweight champion. His 50-win career also boasts victories over Miguel Cotto, Amir “King” Khan, Erislandy “The American Dream” Lara, Austin “No Doubt” Trout, Sugar Shane Mosley, among many others. Now Alvarez will seek to join a small and illustrious list of three-division world champions from Mexico as he steps up to 168 pounds to challenge Fielding.
DAZN burst on to the scene just over two years ago, debuting in Germany, Austria, Switzerland and Japan. Its early success across Europe and Asia was followed by launches in Canada (2017), Italy (2018) and the United States (2018), where DAZN announced blockbuster deals with Matchroom Boxing and Bellator MMA to deliver a stacked slate of fight sports content upon entry into the market.
The DAZN-Golden Boy deal includes a large production element, which places Oscar De La Hoya as Executive Producer of the 12 live fight nights annually. The live productions will be a collaboration between DAZN and Golden Boy Media and Entertainment, De La Hoya’s in-house production arm, and will push the boundaries of traditional boxing shows by incorporating new features with virtual graphics and social media interaction.
Oscar De La Hoya’s 7,000-hour library of fights spanning his career as a boxer and a promoter are included in the partnership and these classic bouts will be available on DAZN. Additionally, Golden Boy Media and Entertainment will produce volumes of shoulder programs for the DAZN platform, including live studio shows such as “Between the Ropes” and its award winning “Mano a Mano.” De La Hoya has had a vision for the sport of boxing, and part and parcel to that vision are new approaches to telling the stories of the fighters for a global audience through live, scripted and social media programming. The new partnership between DAZN and Golden Boy allow this vision to flourish and to create narratives that appeal across demographic categories worldwide.
Globally, DAZN is a live and on-demand sports streaming service created by fans, for fans, that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees no long-term contract, no bundles, just one affordable price for access to all the service’s sports on connected devices including Smart TVs, smartphones, tablets, games consoles and PCs. DAZN is currently available in Germany, Austria, Switzerland, Japan, Canada, Italy and now the U.S. at just $9.99 per month after a one-month free trial – where it is set to become a must-have service for fight fans, with 100+ fight nights already lined up from Matchroom Boxing, Bellator MMA, the World Boxing Super Series, Combate Americas and the newly announced Golden Boy Promotions.
About Golden Boy Promotions:
Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, ESPN, ESPN Deportes, EstrellaTV and the newly announced partnership with DAZN.
Chris Legentil, DAZN – [email protected] – (646) 660-5934
Brian Karpas, DAZN – [email protected] – (929) 208-7117
Ramiro Gonzalez, Golden Boy Promotions – (213) 489-5631
Gabriel Rivas, Golden Boy Promotions – (213) 489-5631