For Immediate Release

HBO LATINO AND OSCAR DE LA HOYA ANNOUNCE
EXTENSION OF THURSDAY NIGHT BOXING SERIES.
OSCAR DE LA HOYA PRESENTA BOXEO DE ORO,
WILL CONTINUE TO AIR IN 2004, EXCLUSIVELY ON HBO LATINO

NEW YORK, June 4, 2003 -- Widely recognized for its leadership position around the world in televised professional boxing, HBO Sports extended its boxing franchise in 2003 as HBO Latino, the cable network’s 24-hour Spanish-language channel, introduced a groundbreaking association with world super welterweight/junior middleweight champion Oscar De La Hoya for OSCAR DE LA HOYA PRESENTA BOXEO DE ORO. After the first five editions of this hard-hitting series, HBO and De La Hoya announced today that the monthly series, which premieres exclusively on Thursday nights on HBO Latino, will return with a full complement of dates in 2004.


“We’re delighted to announce that OSCAR DE LA HOYA PRESENTA BOXEO DE ORO has been renewed for 2004 on HBO Latino,” said Ross Greenburg, President of HBO Sports. “Often times in boxing, you have to make hard, difficult decisions. This was not one of those times. We are excited to work with Golden Boy Promotions on this successful series.”


“I am thrilled that HBO Sports and HBO Latino decided to exercise its second year option after only five shows,” said De La Hoya. “This proves that the association between HBO and Golden Boy Promotions is successful for both parties and most importantly was able to capture the interest of boxing and sports fans from around the globe. I want to thank HBO for its continued support of the sport and the opportunity these shows provide for young and upcoming fighters to shine.”


“This series is the first dedicated original program created for HBO Latino and we are thrilled with its performance,” said Bernadette Aulestia, vice president of marketing for HBO. “The identification and association that HBO Latino generates with OSCAR DE LA HOYA PRESENTA BOXEO DE ORO is terrific and this series helps fulfill our promise to continually enhance the value of the service to our ever-growing audience of Hispanic viewers nationwide.”


The series, which features up-and-coming fighters on a monthly basis, is promoted by Golden Boy Promotions. The series has traveled to San Antonio, El Paso and Miami since its debut in Los Angeles last January. Visits to Chicago and New York are planned before the end of the year.


De La Hoya, one of boxing’s most recognizable stars, has won world titles in five weight classes, and is returning to the ring on Sept. 13 in Las Vegas versus rival Shane Mosley on HBO Pay-Per-View. He is president of Golden Boy Promotions Inc., a California-based promotional company that has signed a stable of promising young fighters who have the opportunity to work and grow under De La Hoya’s guidance.


Oscar De La Hoya, 30, was a gold medal-winner at the 1992 Barcelona Olympic Games. He has had a TV association with HBO since 1993, appearing 24 times on the “Network of Champions.”

HBO Latino, currently available in 45% of HBO’s cable households, is a dedicated
Spanish-language channel designed to reflect the diversity of Latino culture in the country. HBO Latino features U.S. premieres of Spanish-language movies and documentaries; music videos; original short-form programming that spotlights entertainment and cultural issues; plus a mix of popular Hollywood films and the best of HBO’s originals. Along with the new series “Oscar De La Hoya Presenta Boxeo de Oro,” boxing coverage on HBO Latino includes HBO’s flagship “World Championship Boxing” series, with live ringside Spanish commentary, and the critically acclaimed “HBO Boxing After Dark.” The channel is part of the HBO/MAX Pack, the network’s multiplex line-up.