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MICHAEL "THE ARTIST" PEREZ CHOSEN BY FANS AS THE WINNER OF CINTURÓN TECATE
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FOR IMMEDIATE RELEASE
MICHAEL "THE ARTIST" PEREZ CHOSEN BY FANS NEW YORK (July 8, 2011) - Throughout this season of "Sólo Boxeo Tecate," fans have been given the opportunity to celebrate their passion for the sport of boxing by voting for the fighter who displays the most talent, determination andcarácter in the ring each Friday night. Today, Cerveza Tecate is proud to announce that Michael "The Artist" Perez is the winner of the second of four "Cinturón Tecate" belts to be awarded in 2011, having earned viewers' respect and 87% of all votes cast during his May 13 fight against Ira Terry in Ponce, Puerto Rico. Perez will be accepting the award during tonight's "Solo Boxeo Tecate" broadcast on TeleFutura at 11:30 p.m. ET/PT (10:30 p.m. CT); and will appear on Univision's premier sports talk show, "Republica Deportiva" on Sunday, July 10 to talk about what it means to be a boxer con carácter. A Newark, New Jersey native, Perez has proven that he is a force to be reckoned with, with an undefeated record of 13-0-1 with 7 wins coming by way of knockout. This year, Perez has stopped Marco Herrera in eight rounds on Feb. 4 and Ira Terry in just three rounds. During his amateur career, he earned three East Coast titles, the 2003 Silver Gloves Championship, the 2005 Junior Olympic National Title and the 2008 National Golden Gloves Title. Perez is scheduled to return to "Sólo Boxeo Tecate" on August 19, when fans will once again have the chance to judge his carácter. "Cinturón Tecate" (Tecate Belt) is an award created to support the boxers who display the most carácter in the ring during the "Sólo Boxeo Tecate" broadcast each Friday night on TeleFutura. Tecate recognizes that viewers at home are the best judges and allows them to participate by sending a text message to 55333 or visit Univision.com to vote for their favorite boxer of the night. Their opinions shaped the final rankings for the second "Cinturón Tecate" of 2011: Ranking Boxer % of Votes Date of Fight 1 Michael Perez 87% May 13 2 Jessie Vargas 82% April 8 3 Leo Santa Cruz 80% June 3 4 Librado Andrade 75% May 6 5 Charles Huerta 75% May 20 6 Peter Quillin 68% April 29 7 Brian Vera 57% June 24 8 Elco García 51% June 10 The third "Cinturón Tecate" belt of the year will be awarded to the boxer who receives the highest percentage of votes during his "Sólo Boxeo Tecate" bout between July and September. Fans' next opportunity to support their favorite boxer is tonight, July 8 with the return of a "Sólo Boxeo Tecate" veteran in Mayweather Promotions' rising undefeated prospect Jessie Vargas, who will face Walter Estrada from the Buffalo Bill's Star of the Desert Arena in Primm, Nev. For more information on "Cinturón Tecate," results or to speak with a brand executive about the brand's continuous support of boxing, please contact FORMULATIN at (212) 219-0321. Tecate Boxing Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of "Solo Boxeo Tecate," which creates an opportunity for local fans to witness some of the most exhilarating fights by today's up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions' marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum "Tecate Museo de Boxeo", which showcases decades of the most memorable moments in the sport. About Heineken USA Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com. About Golden Boy Promotions Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net. Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famer Bernard Hopkins to current world champions and superstars Saul Alvarez, Robert Guerrero, David Haye, Chris John, Amir Khan, Marcos Maidana and Victor Ortiz. Also included on the company's roster are top contenders Librado Andrade, Abner Mares and Daniel Ponce De Leon as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder. ### |
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CONTACT: FORMULATIN Alejandra Calva Paola Garcia calva@formulatin.com garcia@formulatin.com (212) 219-0321 GOLDEN BOY PROMOTIONS Ramiro Gonzalez Monica Sears Ramiro@goldenboypromotions.com Monica@goldenboypromotions.com (213) 489-5631 Bill Caplan capboxpr@aol.com (818) 831-0046 (O)/(818) 515-1616 (C) |